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Welcome to Salford from the City Mayor, Paul Dennett

Dear candidate,

Thank you for considering joining our Salford team. Salford as a city has changed dramatically in recent years and now is Salford’s time. Salford is growing and it’s an exciting time to join us. More people than ever are choosing Salford as a place to live, work, invest and visit and we really are transforming into a modern, global city.

Unprecedented private and public investment over the last ten years, including internationally recognised regeneration around MediaCityUK, has transformed Salford from its post-industrial roots. Salford’s economy is growing and we are rapidly becoming the UK’s hot spot for new business in distinct sectors, with a digital and creative hub. Before the pandemic the council was planning for 40,000 new homes by 2040 and creating 40,000 new jobs and we already have one of the youngest and fastest growing populations in Greater Manchester. Salford is the home of MediaCityUK and the BBC and the site of the fifth national RHS Garden, Bridgewater. With a developing strong cultural and visitor offer, a rich heritage, waterside attractions and huge swathes of beautiful green spaces, the city truly has an impressive offer.

As the work to address the unprecedent challenges of COVID-19 continues, we are drawing on our long history of partnership working to protect residents and the local economy and deliver vital public services. We believe that Salford can respond to the crisis by building back a better and fairer city and that the reasons for Salford’s exceptional economic development remain sound. Ours is a resilient, innovative city.

Salford is a city of contrasts with some of the most deprived wards in the country, and we are absolutely committed to making sure that all our residents can benefit from growth as we better connect our people and place. Our vision is to create a better and fairer Salford for all and provide the best quality of life for our residents. This vision is underpinned by our Great Eight shared priorities which we have developed with our key anchor institutions across the city. The Great Eight guides how we allocate our resources, plan our projects and engage with our citizens. Integration and partnership working are at the heart of our approach as we deliver on these strategic priorities.

The council has forged ambitious and effective partnerships with other anchor institutions in Salford, including Salford NHS Clinical Commissioning Group and Salford Royal Foundation Trust. These relationships have provided the foundation for ground-breaking joint projects including the integration of health and social care and children’s social care, public health and primary care commissioning. We are at the forefront of a national health revolution that has brought together health and social care and are proud that our health system is one of the strongest in the country with a reputation to match, with the CCG and Acute Trust both rated as outstanding.

As the first partnership in the country to launch a fully integrated care organisation in 2016, health and social care has really transformed in Salford. Services are now delivered at a neighbourhood level allowing health and care needs to be agreed locally with communities and partners.

Here at Salford we are people centred and values based. Our people are at the heart of delivering our priorities for the city. The Spirit of Salford is tangible and our values of pride, passion, people and personal responsibility capture this spirit and expectations of the city and they inform the way we operate. These values also underpin our leadership framework which sets out the skills and behaviours required of our leaders in Salford.

Our leaders help to develop a culture that is inclusive, values and welcomes diversity, fosters innovation, flexibility, learning, and empowerment. A culture that ‘gives permission’ to all colleagues to make decisions that are in the best interests of our residents. A culture that creates the environment where everyone feels inspired and empowered to lead positive change, where continuous improvement is at the forefront of people’s minds and where people are inspired to constantly learn and improve.

We are looking for someone to build on all the great work and achievements to date and lead the next phase. If you would like to be part of the Spirit of Salford and connect with our values; are passionate and ambitious for our city and the people of Salford, you are people-centred, a team player and values based I look forward to receiving your application.

Paul Dennett signature

Paul Dennett, City Mayor

Why not start by getting to know a little about us

It really is no Salfordinary city, ‘This is Salford - an introduction for potential candidates’ (Adobe PDF format, 12.1mb)

Its no Salfordinary city

You probably want to know what it’s like to work here and how we do things so why not take a look:

  • Putting people at the heart of success really is how we do things - we co-design services with the people who know most about what needs to change. Route29 is a great example of how our young people and key stakeholders have shaped our new approach to supporting young people in care or on the edge of care working as a ‘squad’ and using our innovative and people-centred ‘Salford Way’ change methodology.
  • Being awarded the Digital Council of the Year in 2018 gave us the platform to showcase why we are known as a city of innovation
  • We do things differently here so trying new and different ways of working to improve outcomes for our residents is the norm - squad working is a great example of just that.
  • Our organisational culture and the way we do things is nationally recognised and is what helps make our organisation such a great place to work.

We would like to introduce you to the leadership team to give you an overview of how we are organised to achieve all of this:

Hopefully you have found this information useful and decide to make an application. To make this easier please see below a summary of some of the important information:

How to apply

This guidance contains important information to help with your application:

  • Please apply by submitting a CV and a supporting statement showing how you meet the requirements outlined in the role profile (no more than four sides of A4 in length). Please also include your full contact details.
  • Please also provide one side of A4 outlining what our four values of Pride, Passion, People and Personal Responsibility will mean to you as our Chief Executive.
  • Please provide a covering letter demonstrating how as the Chief Executive you will ‘create a better and fairer Salford and provide the best possible quality of life for the people of Salford.’
  • Please ensure all gaps in employment are fully explained on your CV; we may wish to verify this information during the recruitment process.
  • Please provide the details of two referees. Note that we will only approach referees for candidates proceeding to final selection and only with your permission. Please clearly indicate whether we can approach each referee before the selection date.
  • Please provide your current salary/remuneration.
  • Please ensure that you address the key requirements as set out in the ‘what we need from you’ section of the role profile as these competencies will be used as part of the assessment process.
  • Please complete the Equal Opportunities Monitoring Form when you upload your details. We are keen to ensure that all our jobs are accessible to all members of the community and use this data to monitor our progress in doing this.
  • Please return your application by the closing date – no applications will be accepted once the long listing process has begun.
  • Following long listing, you will be contacted directly by a Penna consultant to update you on the status of your application.

Here are some of the key dates of the recruitment process:



Closing date

Sunday 20 September at 23:59


25 September 2020

Preliminary interviews

Week commencing 28 September 2020


7 October 2020

Assessment centre

14 and 15 October 2020

Final panel interviews

14 and 15 October 2020

Interviews will be held virtually or through appropriate face to face socially distanced meetings, dependent upon public health guidance at the time.

To apply for this role, please click the link below:

Apply now to become Salford's new Chief Executive

For further information or a confidential discussion, please do not hesitate to contact Julie Towers of Penna on 07764791736.

Finally, we wish you every success in your application and hope to speak to you soon.